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Automate Competitor Research with Exa.ai, Notion and AI Agents

n8n template #2354
This n8n workflow demonstrates a simple multi-agent setup to perform the task of competitor research. It showcases how using the HTTP request tool could reduce the number of nodes needed to achieve a workflow like this. How it works For this template, a source company is defined by the user which is sent to Exa.ai to find competitors. Each competitor is then funnelled through 3 AI agents that will go out onto the internet and retrieve specific datapoints about the competitor; company overview, product offering and customer reviews. Once the agents are finished, the results are compiled into a report which is then inserted in a notion database. Check out an example output here: https://jimleu

How to set it up

  1. Open template #2354 on n8n.io and click Use for free, or copy the template JSON and paste it onto an empty canvas in n8n.
  2. Create 2 credentials under Credentials → Add credential: Notion, OpenAI Chat Model. Then open each of those nodes and pick the credential.
  3. Check the model in the AI Agent node. The template may point at a model your account can't use; swap it for one you have access to.
  4. Click Execute workflow and step through each node's output to confirm the data looks right.
  5. Toggle the workflow to Active so its trigger runs on its own.

Hand off to your agent

Prompt

Help me set up the n8n workflow "Automate Competitor Research with Exa.ai, Notion and AI Agents" (https://n8n.io/workflows/2354). It uses: HTTP Request, Notion, AI Agent, OpenAI Chat Model, Structured Output Parser. Import the template JSON into my n8n instance, list every credential I need to create, and walk me through testing it.

Paste into Claude Code and it will do the rest.

Apps and nodes

Questions

Yes. Jimleuk published it free on n8n.io as a verified creator, and it has 22K views. It runs on n8n Cloud or a self-hosted n8n instance.

Notion, OpenAI Chat Model. The other 3 nodes are built into n8n.

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